Walter thompson agency celebrates its 150th anniversary, join us on a trip through our history, which also happens to be the history of advertising. After measuring the kit kat bar, i calculated everything so i can make it into a book size. Some memorable ads by kit kat for the india market. Each bar consists of fingers composed of three layers of wafer. Chance the rapper gives voice to new kit kat jingle forbes. Sep 24, 2018 kit kat ice cream was introduced in the uk, france, ireland and america whereas in malaysia and australia nestle kit kat drumsticks were introduced. A variant on smarties ice cream is the smarties mcflurry, sold by mcdonalds. The original version of the bar was developed after a worker at yorks rowntrees suggested a. The product was renamed smarties chocolate beans in 1937. The kitkat advert of the pillow book is different as they are. After reading this stimulating book, it is shocking to realise that the kit cat club has had to wait so long for its influence to be. New kit kat advert featuring a man reenacting a checkout in a supermarket. Introduced in august 29 in 1935 by rowntrees as a confectionery business based in york, united kingdom, kit kat, now owned by nestle, is one of the worlds leading chocolate brands. An advert for a kit kat biscuit it appeared in a magazine published in the uk in 1947.
Shop limited edition flavors like kit kat duos wafer bars. In todays post we analyze history of kitkat and its advertising analysis. This is a very simple yet very effective print media advertisement, combining a range of different advertising techniques into an effective and to the point advertisement that will attract consumers to the product. The history of kit kat slogan have a break, have a kit kat.
The true story behind the iconic kit kat jingle youtube. Looking at the nesles website about the history of kitkat i find. During the war, kitkat was portrayed as a valuable wartime food and advertising. The story line did a superb job of immersing the reader into kit kats adventure of locating water and reuniting with her.
The great all american road show included the worlds largest kit cat klock at 75 inches tall and a 75yearold ford deuce, specially painted to celebrate the clock which participated in 75 events across the country including parades and car shows. Wherever you are in the world, the sweet wonders and wholesome goodness of hershey are never far away. Since nestle is recognized in all parts of the world, this automatically makes kit kat known too. Kit kat has a simple yet visible slogan that creates brand awareness. These stories carry a good amount of charm and are a grea tomie depaola does an excellent job of drawing the facial expressions of kit and kat in this book. Patrons and pies at the cat and fiddle history books. The history of kit kat articles package inspiration. Have a break, have a kit kat slogan led to a major hype both. Kit kat ads analysis this paper analyses an advertisement. Yesterday, the world learned that the name of the next android operating system will be kitkat, and that 50 million speciallybranded kitkat bars will be made. This week were bringing you the history behind the kitkat. Kit kat advert high resolution stock photography and images.
We like that hes the largest and most successful unsigned artist in history. Nov 06, 2017 unlike the kitkat commercial the skittles advert is able to use the same style of humor without alienating viewers with the use of celebrities. Similarly irreverent humour had been used in a 1987 commercial, no rest for the wicked. Kit kat have been very successful in keeping their slogan through out the company history. Patrons and pies at the cat and fiddle history books the. The classic line have a break, have a kit kat by donald gillies from an advertising agency jwt in london was first launched in 1958 with four tv commercials and a press campaign. We love japanese kit kat and its extra fun trying to guess the flavors because we cant read the japanese descriptions. Marketing strategy and swot of kitkat the social grabber. In the following 50 years it has become a genuine advertising icon and is now a registered property of the brand. But the book is less about chefy middle easterninflected recipes than it is about her love of cooking at home. Since i love eating kit kats, i decided to do this school project on kit kat. The have a break, have a kit kat theme appeared briefly in 1939, but has been the ongoing kit kat slogan, or strapline, since the mid 1950s. Have a kit kat, written by the agencys donald gilles, can be traced to may 1957.
Chocolate classic kit kat tv adverts through the decades. Kit kat is a chocolatecovered wafer bar confection produced globally by nestle, except in the. Kit kat chocolate special japanese dagashi box 20 pieces w. This is a reproduction of a book published before 1923. Kit kat is a chocolatecovered wafer bar from rowntrees of york, england, uk. In this book, they sleep over at grandma and grandpas house, race their bikes, and even run into a playground bully. If so, you will love the story of these two stray cats who came and change the life of their owner. Advertisement the origin of the kitkat dates back to 1935 when the fourfinger wafer crisp chocolate bar was launched in london. About kit and kat brother and sister, kit and kat, have lots of fun together. Know the story of one of the most famous slogans in advertising history. Kit kat is a chocolatecovered wafer bar confection produced globally by nestle, except in the united states, where it is made under license by the h. Unlike the kitkat commercial the skittles advert is able to use the same style of humor without alienating viewers with the use of celebrities. Jun 11, 20 direct advertisement created by jwt, brazil for kit kat, within the category.
Initially the line reflected the welcome 11am tea break elevenses common to british factories. A 1950s advert for kit kat left show a businessman enjoying a break and right is a poster from the second world war where it explains the changes the snack has gone through due to. Smarties are also sold in the form of chocolate bars and eggs with fragments of smarties in them, and chocolateandvanilla ice cream with smarties pieces in it known as smarties fusion. Reese candy company, a division of the hershey company. The classic line have a break, have a kit kat by donald gillies from an advertising agency jwt in london was first launched in. In the world of advertising and marketing, there are brands that have been faithful to its principles since its fondation. Kit kat was first launched in london on august 29, 1935. This is a page dedicated to my books about the adventures of kit kat. Along with the arrival of commercial television in the uk in the late 1950s came the big breakthrough in the advertising of kit kat.
A place to shop, laugh, learn, save, enter giveaways etc. They spent countless hours answering our questions and providing us with the facts, figures and documents that made this timeline possible. In 1941 confectioner rowntrees of york was forced to change the recipe of its chocolate crisp bar because of wartime food shortages. We are talking about centuriesold brands that are iconic. Nestl confectionery has launched its biggest ever advertising campaign, with a total brand spend of 21million throughout 2009 across its number one impulse brand kit kat. The original version of the bar was developed after a worker at yorks rowntrees suggested a snack that a man could have in his lunch box for work. The taste of the chocolate remains the same, but a lot of product innovation is seen in the market by the brand. Kitkats famous tagline was first used with the chocolate bars debut television advert in 1957, but will disappear when the new catchphrase is. Just be aware that the individually wrapped kit kat are bite size so its a pretty small box of chocolate something i didnt. Tomie depaola does an excellent job of drawing the facial expressions of kit and kat in this book.
From scrumptious recipes and family activities to history s most amazing collection of chocolate and candy confections, theres something for everyone. To uk consumers, a kitkat was a brown chocolate snack bar, but in 2003, the kobe team created a pink kitkat by adding strawberry powder. Dec 22, 2014 advertising plays an extremelyimportant part in the confectionery industry, with spend approaching. Only while he is taking a break do they finally emerge on roller skates. Sep 27, 2009 introduction this advertisement is a print media advertisement for the chocolate bar brand kit kat. Search the internet, read lots of stories and pages, look in old books and. Promotional radio brings brand messaging out of the commercial breaks. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.
Kit kat is owned by nestle, which has an extensive market share around the globe. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. Kit kat got featured in the guinness book of records in march 2010. Rowntrees of york, england, have been making chocolate beans since at least 1882. Specifically, jacqueline reid wachholz, the director, and joshua larkin rowley, reference archivist. Michael levine has composed music for tv shows and movies. Kit kat was created by rowntrees of york, united kingdom, which was acquired by nestle in 1988. Kit kat and coffee radio campaign celebrates its 10th year.
Kit kat copycats are ok rules judge as cadburys beats nestle bid to trademark shape of the fourfingered chocolate bar classic kit kat tv adverts including jason statham and andy capp. It was discontinued temporarily in 2012, brought back in early 2014 but withdrawn again in late 2015, being replaced with oreo. The rowentree company h ad registered the names kit cat and kit kat in honor of the kitkat club, a pub where the seventeenthcentury political and literary associations met by christopher cat. Apr 09, 20 the advert is hilarious, me and my boyfriend found ourselves laughing our heads off at the tv because of the pure silliness and the background music. As its latest campaign launches next month, hersheys kit kat will be. Kit kat advert high resolution stock photography and. From what i can see on the kit kat facebook page, older audience members who remember this ad are really happy to see it back on their screens and was a nice blast from the past. The 1950s saw the international expansion of the brand starting in commonwealth countries such as australia, new zealand, south africa, rhodesia and canada, where rowntree had already established a presence. Another version of the advertising jingle gimme a break created for kit kat. Dupont doesnt personify the animals in her book, they are animals. The classic line have a break, have a kit kat by donald gillies from an advertising. This year was also the beginning of the use of word break in a kit kat advertising quote. Kit kat chocolate wafer bars shop hersheys products.
Although the skittles advertisement is able to reach a broader audience, i think the kit kat advertisement is able to hone in on its specific audience and effectively communicate the product at the. During the war, kitkat was portrayed as a valuable wartime food and. Actually, their expressions remind me a lot of those of young tomie in the 26 fairmount avenue series. But he will forever be known for one song, and thats kit kats gimme a break. Hershey was founded on the simple idea that everyone should be able to enjoy lifes goodness. The chocolate brand kit kat originated from the late 17th century in london. Rowntrees was forced to drop the words chocolate beans in 1937 due to trading standards requirements the use of the word beans was felt to be misleading citation needed so adopted the milk chocolate in a crisp sugar shell. Walter thompson, the worlds bestknown marketing communications brand, has been inventing pioneering ideas since 1864.
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